Cafezinh
Client
Cafezinh
Year
2026
ROLE
Art Direction | Visual Development | Creative Tool
Tools
Figma, Blender, Vibe coding, Github, Streamlit
ABOUT
Cafezinh is a coffee media created by Jade to make specialty coffee more accessible. Starting from the positioning and keywords she defined, I developed the visual universe of the brand together with Rémi, who worked on the logotype and typography.
The visual language builds on Cafezinh’s positioning and its idea of coffee as a shared, personal and exploratory experience. Bold colours, photography, illustration and recurring stamp-like graphics translate ideas of conviviality, sharing, memories and Brazilian inspiration into a flexible system for Instagram.
I developed an online tool that allows Jade to turn images into Cafezinh stamps, making the visual language easy to reproduce and adapt across new content. I also developed a set of post templates to help her apply the identity consistently across different types of content. I then extended the identity beyond digital content through a series of 3D-printed keychains, translating the same visual elements into physical objects.
Credits
Jade Marchand : Strategy and content
Rémi Perrollaz: Logotype and typography
