Hoka
Client
Hoka
Year
2025
ROLE
Art Direction | 3D Environnement
ABOUT
As part of HOKA's immersive retail experience at its Paris Le Marais store, this 8-meter interactive wall invited visitors to discover the UTMB through its route, landscapes and key moments. As they moved through the space, visual content and race information were revealed progressively along the journey.
I was responsible for the art direction and 3D environment, developing a visual system that balanced information, storytelling and immersion. Route mapping, race data and photographic fragments were combined with a 3D interpretation of the Mont Blanc landscape to guide visitors through the experience.
I modelled and sculpted the Mont Blanc landscape from real elevation data, reshaping it around the race's elevation profile. I developed the textures, foliage, lighting and animated sky, and ran multiple render tests to ensure the result remained realistic and legible across the large-scale projection.
Tools
Unreal Engine, Blender, Figma, Photoshop
Credits
OKCC Agency Team :
Producer: Jade Marchand & Mélissa Chablain
Art Director Junior : Emmanuel Ijjou
Creative Director : Marc Horgues Debat
Independant :
TouchDesigner, Creative Tech : Sebastien Mercier (Neurotypique)
Creative Tech : Fabrice Starzinskas
