Hoka x UTMB

This 8 meter immersive wall, located in the HOKA store in Le Marais, Paris, invites visitors to relive the sensations of the UTMB race through light and motion, blending storytelling, design, and technology to capture the spirit of the event. I was in charge of the art direction and the 3D environment. I modeled and sculpted the Mont Blanc landscape using its real height map, reshaping it to match with the race’s elevation profile. I also created the textures, foliage, lighting, animated sky, and carried out multiple render tests to ensure the projection remained realistic, legible, and visually cohesive across the large-scale surface.