L'Oréal

Digital assets for virtual worlds (Roblox, Zepetto, Ready Player Me)

Client

L'Oréal Beauty

Year

2024

ROLE

Art Direction | 3D

Tools

Blender, Photoshop

ABOUT

For an NVIDIA conference, L'Oréal showcased a 3D hairstyle developed for its virtual beauty projects across platforms such as Roblox, Zepeto and Ready Player Me.

I developed the key visual to show how the same hairstyle could belong to a consistent visual world across these different digital environments. I built the 3D composition and environment in Blender, then refined the final image in Photoshop.